In Singapore, a common question in many Professionals' and Businesses' minds is "How can I do SEO for your website?" or "What are the top tips to doing SEO?"
Well, there are many factors that needs to be considered when driving Search Engine Optimization (SEO) as Google changes its algorithm all the time , and there are so many factors included in the secret recipe. In general, the following aspects are good tips on driving SEO for your website:
1. The right keywords
In order to be found on Google, you need to understand how your customers behave today i.e. how they are searching for your products or services. For instance, if they are referring to your products as "B2B commerce" but you are doing SEO for the keywords Business to Business commerce", you may find that there is very little search volume and hence, very little business to be made.
SEO is relative. There are only 10 spaces on page 1 of Google and hence, being good isn't good enough. You actually do need to be the top 10 for the selected search keywords to be able to rank in the front pages. As such, successful SEO does not only require efforts to optimise your website , it also requires a deep understanding of what your competition are doing and how they are performing relative to you. This also means that SEO is an ongoing effort. If you rest on your laurels, your competitors will catch up.
3. Good quality content
If your website actually contains relevant content that relates to the keyword, you will rank a bit higher. However, even good content also needs to follow some principles. For instance, contents have to be unique (can't copy and paste from other sites), articles have optimum lengths (word count) and pictures also need the right naming convention.
4. Technical Structure
Your website has to be set up in a way that Google can crawl and find the relevant keywords. There is a need to have proper titles and descriptions in order to allow proper optimisation.
5. Mobile Friendliness
Since Google updated its algorithm earlier, you get better results if your website is responsive i.e. mobile friendly. What is responsive design? Well, if you find that you have to pinch the image to change its scale on your mobile phone before you can read the contents properly, your site is probably not responsive.
6. Quality Links
If your website is referenced to or linked to from other websites with high authority, then you will also benefit in terms of getting better rankings. As such, it is important to have a strategy around getting links from relevant and high authority sites.