What is the meaning of SEO? Well, SEO stands for Search Engine Optimization. In short, it is what gets you nearer to being page 1 when people do a Google search on the keyword. For instance, if one were to google for "best doctor in Singapore", 10 different URLs will show on page 1 and the next 20 on page 2. Given that 75% of people do not scroll beyond page 1, it is important that your website is on page 1.
If you do not invest in SEO (search engine optimization), then you will need to invest in other forms of marketing such as Search Engine Marketing, Facebook, Google Display Network etc, which will cost more money in the long run.
As such, it makes sense to use SEO to increase awareness for your website and in the case of Professionals like doctors, dentists, lawyers and architects, your personal branding.
In the next few articles, we will share with you more on what it takes to build SEO and how we can simplify life for you if you outsource this activity to us.